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If you're just starting out as a marketing student and need to get some background/fundamentals, the following can help:
To search all of Schewe's databases, use the following:
To search databases with a considerable amount of marketing content in them, consider the following:
Business Source Elite This link opens in a new window
This business database provides full-text coverage of nearly 1,100 journals and magazines relating to business, management and economics (with over 500 being scholarly). Also good for company profiles and business videos.
Business (Gale OneFile) This link opens in a new window
This business database – covering the areas of accounting, economics, finance, marketing, management, strategy, and company news – provides full-text coverage of nearly 4,000 business and professional journals.
Entrepreneurship (Gale OneFile) This link opens in a new window
This business database contains more than 500 full-text, active magazines and professional journals which speak to researching or starting a small business.
Communication & Mass Media Complete This link opens in a new window
This communications database provides coverage of over 900 communications and mass-media journals (500 of which are full-text). Also includes extensive biographical entries for over 5,500 authors.
Communications & Mass Media (Gale OneFile) This link opens in a new window
This communication database includes full-text access to over 400 scholarly and professional journals, and is particularly adept with information relating to advertising, public relations, linguistics, and literature.
Here are some searches that will get you a variety of marketing books:
Here are some classics in the field that marketing majors should be familiar with:
You can find reliable and high-quality videos on a variety of topics below:
You can find reliable and high-quality marketing videos on the following topics:
Here are some websites which might be helpful for a marketing student:
For help citing materials, click below:
For help citing in the APA format, which is often used in marketing studies, consider using Schewe Library's APA citation guide: