Library Guides: Marketing: Home

Subject Resources

If you're just starting out as a marketing student and need to get some background/fundamentals, the following can help:

To search all of Schewe's databases, use the following:

To search databases with a considerable amount of marketing content in them, consider the following:

Business Source Ultimate This link opens in a new window
This business database features an extensive variety of peer-reviewed articles, as well other business information such as company profiles, case studies, international economic reports, and more.
Business (Gale OneFile) This link opens in a new window
This business database – covering the areas of accounting, economics, finance, marketing, management, strategy, and company news – provides full-text coverage of nearly 4,000 business and professional journals.
Entrepreneurship (Gale OneFile) This link opens in a new window
This business database contains more than 500 full-text, active magazines and professional journals which speak to researching or starting a small business.
Communication & Mass Media Complete This link opens in a new window
This communications database provides coverage of over 900 communications and mass-media journals (500 of which are full-text). Also includes extensive biographical entries for over 5,500 authors.
Communications & Mass Media (Gale OneFile) This link opens in a new window
This communication database includes full-text access to over 400 scholarly and professional journals, and is particularly adept with information relating to advertising, public relations, linguistics, and literature.

Here are some searches that will get you a variety of marketing books:

Here are some classics in the field that marketing majors should be familiar with:

You can find reliable and high-quality videos on a variety of topics below:

You can find reliable and high-quality marketing videos on the following topics:

Here are some websites which might be helpful for a marketing student:

The New York Times - Marketing
The New York Times' newest articles pertaining to marketing.
Ad Week Online
The digital version of Ad Week magazine.
Ad Age Online
The digital version of Ad Age magazine.
ClickZ Whitepapers
Click Z - a digital marketing community - provides a variety of whitepapers on current marketing topics. Great for research, though they want an email address to download the whitepaper... just give them a fake one!
US Bureau of Labor Statistics - Consumer Expenditure Surveys
The United States Department of Labor Statistics produces an annual Consumer Expenditure Survey. Lets you know what people are buying.

For help citing materials, click below:

For help citing in the APA format, which is often used in marketing studies, consider using Schewe Library's APA citation guide:

You are welcome to contact us individually at:

Jaeda Calaway - Information Literacy Instructor and Student Research Support Specialist
217.245.3207

McKenna Jacquemet - Research Services and Information Literacy Librarian

217.245.3117

Bree Kirsch - Director of the Library

217.245.3573