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Marketing: Home

Subject guide for marketing

Subject Resources

If you're just starting out as a marketing student and need to get some background/fundamentals, the following can help:

To search all of Schewe's databases, use the following:

To search databases with a considerable amount of marketing content in them, consider the following:

Here are some searches that will get you a variety of marketing books:

Here are some classics in the field that marketing majors should be familiar with:

You can find reliable and high-quality videos on a variety of topics below:

You can find reliable and high-quality marketing videos on the following topics:

Here are some websites which might be helpful for a marketing student:

For help citing materials, click below:

For help citing in the APA format, which is often used in marketing studies, consider using Schewe Library's APA citation guide:

Have a question?

You are welcome to contact us individually at: 


Jaeda Calaway - Information Literacy Instructor and Student Research Support Specialist


McKenna Jacquemet - Research Services and Information Literacy Librarian


Or you can chat with a librarian here!